Cosatto has announced that all SS16 Group 1 car seats will incorporate the 5 point plus Anti-Escape System as standard.
A recent study in Australia identified that children are 12 times more distracting than mobiles whilst driving. In the UK alone there are approximately 1,700 children (source ONS) aged 0-4 years old who are injured or killed whilst travelling in cars. This could be as many as one every hour based on a five-hour window each day for children travelling in cars to and from nursery or the shops.
Did you know that more than 70% of children wriggle out of their car seat harness?
Most people don’t and new parents aren’t always aware of this safety issue when choosing a seat. Freeing themselves from the shoulder straps puts children at risk of head, neck, spinal and internal injuries in the event of an accident.
Cosatto finds this unacceptable and has built a solution.
“Driver distraction due to toddlers removing their harness is a risk to all road users and pedestrians. Cosatto is offering parents a real choice between simply buying a seat that complies with safety standards or buying a seat that sets safety standards. Cosatto’s new seat with the integrated 5 point plus anti escape system will help reduce driver distraction and casualties” said Richard Knight of 5 Point Plus.
The 5 Point Plus Anti Escape System has won a number of awards including the prestigious Baby Products Association Innovation Award and the Kind + Jugend Innovation Award.
Working with the makers of the original, award-winning 5 Point Plus, Cosatto has created the next generation of in-car security that goes beyond the existing “best protection” standard five-point harness.
All SS16 Cosatto Group 1 car seats will incorporate the brand new Cosatto Anti-Escape System.
What does Cosatto’s 5 Point Plus Anti Escape System do?
Up until now the standard 5 point harness on car seats offered the best protection for a child. However, all children are natural escape artists and with this they are able to push their hands through the gaps above the buckle simply slipping the harness off their shoulders and wriggling free.
“We’ve incorporated the original 5 Point Plus blueprint into our brand new Anti-Escape system creating an antiwriggle lock down as the escape gaps are shielded making it virtually impossible for children to escape their harness”
Mark Swift, Cosatto Product Development and Technical Director.
In tests 9 out of ten children could not wriggle out of their brand new Cosatto Anti-Escape System.