When our son needed a new car seat we bought what we thought was the safest seat on the market. We quickly realised that there was a serious problem, common to all car seats with a 5 point harness – James could get himself out of the upper part of the harness in just a few seconds.
This set me on a path to solve this problem and bring our product to market.
In 2020 I shared my journey in a Skype interview with Stephen Key (see below). It is not the most flattering of videos, if there ever is such a thing, as I was using my mobile phone and I was squinting to see the 1cm x 1cm picture of myself to ensure that I was still in the frame!
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