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Currency : and O2 proudly announce that 5 point plus is one of the winners of the 2012 Smarta 100, the ultimate index of the UK’s 100 most dynamic and innovative small businesses.

The award organisers said: “We are not just looking for those who bring in the most cash, but the businesses that have the most original ideas and make a true difference. We want to find the beacons of enterprising Britain, the small firms that thrive despite the gloomy economy, be it a brilliant social enterprise, an inspiring young tech start-up or a small manufacturer.”

Commenting on its inclusion in the Smarta 100, 5 point plus’ founder Richard Knight said: “It is great to be recognised for our achievement in helping to make child car seats child proof.”

“If we go on to win Business of the Year, this will really raise the profile of driver distraction arising from toddlers getting their arms out of their car seat harness. All road users and pedestrians are at risk from drivers being distracted by toddlers escaping their car seat harness. Toddlers in particular are at risk, as the car seat has been rendered useless in the event of an accident.”

DEBORAH MEADEN, Dragons’ Den investor and Smarta board member, said

“This year’s Smarta 100 showcases the fantastic breadth of small businesses making waves in the UK business scene. Some demonstrate managerial magnificence, overseeing teams of dozens to grow their businesses quickly and creatively. Other Smarta 100 winners are sole traders, or just individuals – and how impressive that, even single-handedly, they have proven that being innovative and dedicated can give you the edge. And it’s not just all about cutting-edge tech companies either – this year’s Smarta 100 go to show that any sector, however traditional, can be given an exciting injection of innovation when a great entrepreneurial mind takes it on.”

THEO PAPHITIS, Dragons’ Den investor and Ryman chairman, said

“The Smarta 100 has proven yet again how many exciting, innovative and successful small businesses and start-ups there are in the UK today, and I really find them inspiring. Some of the 100 are disrupting established industries, some are creating completely new markets, and others are simply doing an exceptional job in age-old marketplaces but knocking the socks off their competition. It just goes to show that in the face of challenging economic conditions, a credit crunch and reduced customer spending, entrepreneurs and business owners who work hard and think outside the box can still thrive in today’s world. Congratulations to all the finalists and winners.”

Mother gets a suspended prison sentence due to her 17 month old son dying in car crash.

Alan Mitcheson, for the prosecution, said…
“Although the child had been strapped in his seat, the left shoulder strap had not been secured properly and as a result of that, came out of the seat and struck his head on the roof.”  Source York Press 27th October 2011


The barrister said an expert looked at the car seat and straps used to restrain the child and concluded he was not properly secured.

She told the court: ‘He was of the view Aidan had not been strapped into the car seat properly, in that the straps were too loose allowing free movement of the upper body.

‘If Aidan had been properly strapped in it might have prevented his death,’ she told the court. Source Daily Mail 25th November 2011

Many questions arise from this tragic case:

  • Why was the mother driving erratically?
  • Was the mother distracted by the toddler removing his harness in the rear seat?
  • Had the young boy started to wriggle out of his harness?
  • Were the shoulder straps fastened securely in the first place or was the toddler simply exploiting the design flaw in the harness?
  • Was there a gross miscarriage of justice with the mother receiving a suspended jail sentence?

We may never know the facts that caused the accident, but it is not always black or white that a parent has misused a car seat. Loose shoulder straps does not necessarily mean parent misuse. Find out more about how children can wriggle out of a car seat harness.

Driver distraction is one of the leading factors causing car accidents. Keeping an eye on your little one on the back seat can increase the risk of an accident exponentially.


The jury was unanimous: “The 5 Point Plus belt provides much improved safety for a child in a safety-seat.”

The jury was unanimous: “The 5 Point Plus belt provides much improved safety for a child in a safety-seat.”To mark the start of the world’s largest trade fair for babies & toddlers, a jury of representatives from the trade, the German technical inspectorate TÜV and the media carefully reviewed the new products and selected the winners in a total of eight categories.

5 point plus was named winner in the World of Moving Baby & Travelling Baby Accessories category.

The jury was unanimous: “The 5 Point Plus belt provides much improved safety for a child in a safety-seat.”

Read the full press release from Kind + Jugend

Bronze winner 2011/12

After just six months on the market, the 5 point plus was named winner in the Practical Parenting & Pregnancy Best Safety Product 2011/12 Awards, achieving a Bronze medal.

Unlike other awards that are assessed by expert panels from the industry, this award is based on opinions of mums and dads.

Winning Bronze is a validation of the 5 point plus’s quality, usability and value by real mums & dads

Practical Parenting & Pregnancy January 2012 issue (on sale December 2011) will showcase all the Product Awards winners so look out for our product in that issue.